European Union (“EU”) legislation requires all website operators to inform website visitors about their usage of cookies and similar technologies, for example, pixels, (hereinafter “cookies”) and to collect the user’s consent to such cookie usage.
What are cookies?
A cookie is a small file placed on your computer by a particular website. Cookies serve many purposes, but are mainly used to track user preferences for a more tailored experience.
Why and where we use them
In an effort to better understand 1Password customers and meet their needs, first-party and third-party cookies are used on:
First-party cookies are set by 1Password. They help calculate things like page views and visitors to the website. Third-party cookies are set by 1Password affiliates for commission and advertising purposes.
Determines whether a visitor receives the live version of the website or a test version.
Records whether the cookie banner was displayed to a visitor, and what level of consent was granted.
Generates a unique, anonymous ID that records the URL of the pages visited (in chronological order), value of the A/B test cookie, URL of the page that referred the visitor (if any), Google Analytics session IDs, visitor’s operating system, and web browser; affiliate information and whether the visitor started and completed the account sign-up process.
Records the URL of the first page visited, which is used to evaluate the effectiveness of marketing campaigns.
Captured to localstorage, this prioritizes cost and signup links for the account type most appropriate for a visitor.
Contains a unique affiliate ID, that’s generated by Commission Junction, if you’ve been referred to our website.
Used to distinguish visitors from one another.
Used to limit the collection of information on high-traffic websites.
Captured to ref, this Google Click Identifier tells us general information about your visit to our website, if you’ve been referred by an advertisement.
Contains the URL of the website that referred you to ours.
dl, utm_source, utm_medium, utm_campaign, utm_term, utm_content, dr
Identify webpage and source information. They tell us the address of the page you viewed, if you were referred by a search engine or another source, search keywords, ad keywords, A/B test information, and the URL of the source that brought you to our website.
ul, de, dt, sd, sr, vp, je
Identify a user’s device information. They tell us the default language, the character set used to encode the page, the title of the page, the screen color depth and resolution, the viewable area of the browser/device, and whether Java was enabled for the visit.
plt, pdt, dns, rrt, srt, tcp, dit, clt
Specify the time (in milliseconds) it took for our website to perform certain functions. They tell us the time it took for the page to download and how long it took to load. They also specify the time it took to do a DNS lookup, for any redirects to happen, for the server to respond after the connect time, for a TCP connection to be made, for Document.readyState to be ‘interactive’, and for the DOMContentLoaded event to fire.
jid, tid, av, cd1, z
Anonymous user identifiers, like unique measurement IDs, that specify the application version, the custom dimension (index), and are used in GET requests to make sure hits aren’t cached by browsers and proxies.
Allows us to anonymously organize visitors who share preferences, so we can provide similar experiences for those visitors. It identifies unique website visits and revisits, users who visited the same section/group of webpages, and users who completed a goal or transaction.
Trade Desk Universal and Static Pixels
This allows us to learn if a visitor to our website has also clicked on an advertisement before arriving at 1password.com. This information is used to serve more relevant adverts to that visitor once they have left the 1Password website on our partner sites across the web. The data used is not personally identifiable, but based on visitor session data, stored in a cookie in your browser.
Last updated: December 7, 2021
Change: Added the use of Trade Desk Universal and Static Pixels as of the date of update.